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Share Price / Investors / Alloy Resources Limited

Any act of copying, reproducing or distributing this newsletter whether wholly or in part, for any purpose without the permission of Equitymaster is strictly prohibited and shall be deemed to be copyright infringement. INH hereinafter referred as 'Equitymaster' is an independent equity research Company. Equitymaster is not an Investment Adviser. Information herein should be regarded as a resource only and should be used at one's own risk. Information contained herein does not constitute investment advice or a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual subscribers.

We currently intend to use the net proceeds of this offering as follows: Pending these uses, the net proceeds will be invested in short-term, investment grade instruments, certificates of deposit or direct or guaranteed obligations of the United States. There are no agreements or Alloy SHARE negotiations with respect to any acquisitions, investments or similar transactions.

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Alloy SHARE Electronic Commerce and Catalog Sales. The online commerce market is Alloy SHARE, rapidly evolving and intensely competitive. Current and new competitors can launch new Web sites at relatively low cost. Our catalog competes with other catalog retailers and direct marketers, some of which may specifically target our customers.

Alloy Modern Analytics and Planning for Consumer Goods

We currently or potentially compete with a variety of other companies serving segments of the Generation Y market including: We believe that the following are the principal competitive factors in our market: Many of our current and potential store-based, catalog and online competitors have longer operating histories, larger customer or user bases and significantly greater Alloy SHARE, marketing and other resources than we do. In addition, competitors could enter into exclusive distribution arrangements with our vendors and deny us access Alloy SHARE their products.

If we face increased commerce competition, our business, operating results and financial condition may be materially and adversely affected. Internet Community Services. We compete for users and advertisers with many providers of community services, including companies that attempt, as we do, to target Generation Y consumers. These include: In addition, we could face competition in the future from traditional media companies, a number of which, including Disney, CBS and NBC, have recently acquired or invested in Internet companies. The Generation Y-focused magazines, such as Seventeen, YM or Teen, might devote additional efforts to their existing Web sites which would compete with us for users and advertising dollars.

We believe that the principal competitive factors for companies seeking to create Generation Y-focused communities on the Internet are: We believe that the strong Alloy brand combined with our ability to deliver targeted audiences to advertisers and the overall Alloy SHARE of the advertising medium we offer are principal competitive advantages. However, many of our competitors, current and potential, may have greater financial or technical resources and we could face additional competitive pressures that would have a material and adverse effect on our business, Alloy SHARE of operations and financial condition.

Through our Web site, www. Due to our unique blend of online services, our Web site generated approximately 25 million page views in MarchAlloy SHARE from approximately 1. We believe our Web site represents one of the largest and most vibrant Generation Y communities on the Internet. This growing community drives merchandise sales, our principal source of revenues, and positions us to be a leading channel for marketers that are increasingly looking to the Internet to reach this growing and influential consumer group. The Internet has rapidly become a significant global medium for communications, entertainment, news, information and commerce.

International Data Corporation, a market research firm, estimates the number of users accessing the Web will increase from approximately million in to approximately million by the end of As Internet use has grown, shopping online has become increasingly popular, and the number of people who buy products and services on the Internet is growing rapidly. Emergence of Community Web Sites. An important development on the Internet has been the emergence of community Web sites.


Community sites Alloy SHARE a single online destination where like-minded users can interact and quickly find pertinent information, products and services related to their particular interests or needs. Community sites generally offer free services including access to e-mail accounts, chat rooms, message boards, news and entertainment. Through these features, online communities seek to establish a close relationship with their audience and evolve over time according to Alloy SHARE interests of their members. As a result, we believe that users tend to be loyal to and spend more time online at community sites.

Growth of Online Advertising.

Alloy Steel International Inc.

The Web has become an attractive medium for advertisers, offering a level of targetability, flexibility, Alloy SHARE and measurability not available in traditional media. The Web enables advertisers to demographically target their messages to specific groups of consumers as well as to change their advertisements frequently in response to market factors, current events and consumer feedback.


Moreover, advertisers can track more accurately the effectiveness of Alloy SHARE advertising messages by receiving reports of the number of advertising "impressions" delivered to consumers and the resulting "click-through" rate to their Web sites. Jupiter Communications, Inc. The Internet permits the capture of valuable customer demographic and preference information. This allows direct marketers to target electronic offers of products and services directly to consumers with desirable characteristics and interests. Direct marketers have traditionally relied on print media, mail and telemarketing to reach their customers.

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